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Market study - Sales management and negotiation techniques: La Biosthétique

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documents in English
case study
9 pages
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  1. Executive summary
    1. Company profile
    2. Target consumer profile: NEEDS and WANTS
    3. Mission statement
    4. Market analysis: global
    5. Strategic options
    6. Sales strategy
  2. Case study questions

La Biosthétique was founded by French scientist Marcel Contier in 1947. The company has its roots and the headquarter in Paris, while the research and the production are conducted in Pforzheim. Ever since it was founded, La Biosthétique has been run by the owners. After the death of Contier, Siegfried Wiser took over the company, which now he runs with his two sons Jean-Marc and Felix Wiser.

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