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Market study - Sales management and negotiation techniques: UHU in India

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  1. Company profile
  2. Target consumer profile
  3. Mission statement
  4. Market analysis: India
  5. Strategic options
  6. Sales strategy
  7. Case study questions

The UHU company has been founded in 1932, when its founder, August Fischer discovered "the formula for the first ready-to-use, crystal-clear synthetic resin adhesive in the world" (UHU, 2017). Since its foundation, UHU has remained being the leader in the adhesives sector throughout Europe and was even used as a byword for adhesives by a few countries, especially Germany and Austria.
Nowadays, the UHU range meets the needs of "all users, in all areas of application, from schools, offices, crafts and hobbies to DIY, manual work and industries".

[...] Public transportation is inefficient. In India, a caste system was legal until 1950, where the government expected to mitigate discrimination and injustices, however in southern states, the caste system is very strong, determining how and where the people should be working. Technological Indian IT sector is dependent on foreign companies from countries such as United States. In 2013, the government spent more than $ 6.4 billion U.S. dollars in research of IT. Several inventions such as the national optical fibre network and proposed learning centres of telecommunication services. [...]


[...] However, with the constant development of the products they could be able to expand even more. Their strong advantage is also the fact that they reach many different target groups, at different ages, in various environments, both at home and at work. As one of UHU's management emphasis is strategic innovation, what they can focus on is working on more innovative solutions, new ideas concepts and products to make their position in the market even stronger. To do that they should carry on constantly improving the quality with their customers' aspirations and requirements in mind. [...]


[...] Market study - Sales management and negotiation techniques: UHU in India Market Study SALES MANAGEMENT & NEGOTIATION TECHNIQUES 08/05/2017 Executive Summary 1. Company Profile Overview Employees & Sales Management and Organizational Structure Target Consumer Profile Mission Statement Market Analysis: India Strategic Options Sales Strategy Case study questions 11 References 18 Company Profile 1 Overview The UHU company has been founded in 1932, when its founder, August Fischer discovered formula for the first ready-to-use, crystal-clear synthetic resin adhesive in the world? (UHU, 2017). [...]

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