Search icone
Search and publish your papers

Market study - Sales management and negotiation techniques: Wegmans

About the author

Level
General public

About the document

Published date
Language
documents in English
Format
Word
Type
case study
Pages
9 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
  1. Company profile
  2. Target consumer profile: NEEDS and WANTS
  3. Mission statement
  4. Market analysis: USA
  5. Strategic options
  6. Sales strategy

Wegmans first started as Rochester Fruit and Vegetables Company in 1916, highly influenced by their parent's store, this business was founded by John Wegman, joined later by his brother Walter Wegman. After 6 years selling fruits and vegetables, the brothers acquired the Seel Grocery Co. enabling the expansion of operations to add general groceries and bakery production.
Almost ten years later, the company opens a 20,000-square foot store, a concept that would change food shopping. The new store had innovative features such as auto-service, dairy products, meats, homemade candy, cafeteria for 300 seats, refrigerated display windows and vaporized water sprays to keep products fresh.

Top sold for management

Merger and acquisition - Buffett's bid for Media General's newspapers

 Business & market   |  Management   |  Case study   |  12/21/2017   |   .doc   |   21 pages

The failure of HP's ERP implementation

 Business & market   |  Management   |  Worksheets   |  09/29/2010   |   .doc   |   7 pages

Recent documents in management category

Contrastive portfolio work - Comparison between France and Latvia

 Business & market   |  Management   |  Presentation   |  01/13/2020   |   .doc   |   6 pages

10 free cybersecurity courses to boost your skills & CV

 Business & market   |  Management   |  Presentation   |  01/13/2020   |   .doc   |   6 pages