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Organizational Culture and Employee Motivation at Cognizant Technology Solutions

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  1. Scope of Analysis
  2. Brief History ? Cognizant Technology Solutions
  3. Three Dimensional OB Analysis of Organization Culture
    1. Artefacts
    2. Values
    3. Assumptions
  4. Role of Leadership and Power in Culture at Cognizant
    1. Senior Management
    2. Middle Management
    3. Grass Root Level - Employees
  5. Power tactics prevalent at cognizant
    1. Individual
    2. Group/Team Level
    3. Organization Level
  6. Critical Analysis of culture at Cognizant Technology Solutions
  7. Further Insights on Organizational Culture at Cognizant
  8. Hofstede's cultural dimensions in light of organizational culture at Cognizant
  9. Conflicts observed at Cognizant
    1. Conflict due to outcomes
    2. Conflict due to differences in Goals
  10. Motivation in Employees at Cognizant
    1. Internal Needs
    2. External Incentives
  11. Conclusion

During the past 15 years, a particular sector of consulting firms has been performing very well. These are the firms that are mostly into technology consulting, whose modus operandi is to win the contract for design, development and maintenance of information systems from large, mostly American and European corporations, and then outsource the work to a huge team of software engineers working from offshore locations, mostly India, but also to other countries like China, Mexico and Ukraine to a certain extent. These consulting firms often build plush campuses in those countries, to which local bright young people flock lured by big bucks, Western style office culture, and the opportunity to travel around the globe. In short term, this kind of business model seems to be very successful and often proves to be a win-win situation for the vendor firms and their clients. In this paper, we chose one example from the work experience of one of our group members to reflect on the impact of organizational culture and motivation of employees at Cognizant Technology Solutions, an IT outsourcing firm. In this paper, we have also attempted to uncover where the company's real strength lies, and what might be the hidden threats to their business. Detailed analysis is carried out on the organizational culture and employee's motivation, which if not taken care of can start to erode Cognizant's competitive advantage is that it is a low cost IT services provider with the asset of a huge and talented workforce. The scope of analysis is based on the personal insights of our group member which he gained while working at Cognizant Technology Solutions.

[...] Hence we see that as power exchanges hands among individuals and groups/teams, the entire fabric of power at Cognizant as an organization becomes more and more complex and critical Critical Analysis of culture at Cognizant Technology Solutions To further elaborate on the Organization culture at Cognizant Technology Solutions, metaphor of ?SWEAT SHOP? is chosen to reflect on the company's culture. ?Sweat Shop? Cognizant Technology Solutions Cognizant Technology Solutions possess competitive advantage of high scalability of its operational efficiency. As quality of IT work outsourced basically comprise of maintenance and support type hence high operational efficiency is required as compared to having intellectual property. [...]


[...] In this paper, we chose one example from work experience of one of our group member to reflect on impact of Organizational Culture and Motivation in employees at Cognizant Technology Solutions, an IT outsourcing firm. In this paper we have also attempted to uncover where company's real strength lies, and what might be the hidden threats to their business. Detailed analysis is carried out on the organizational culture and employee's motivation, which if not taken care of can start to erode Cognizant's competitive advantage of being a low cost IT services provider with asset of huge workforce. [...]


[...] As a result really bright engineers often flock to those firms, a trend that catches stronger wind with several American Banks, Insurance companies and Technology giants opening their direct offshore development centres in India Motivation in Employees at Cognizant: comprehensive approach to understanding motivation, behaviour and performance must consider three elements of the work situation the individual, the job and the environment- and how these elements interact? Motivation in employee in an organization is basically governed by internal needs and External incentives26. [...]

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