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Sony’s Customer Relationship Management

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documents in English
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case study
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  1. Its history
  2. Why did we choose Sony ?
  3. Mission & vision
  4. SWOT analysis
  5. Product range
  6. Sony customer experience improvement program
  7. Result of CXIP
  8. Sony rewards loyalty program
  9. Critical analysis

Why did we choose Sony ? Stability of public traded company Extensive training Clearly stated purpose Comprehension vision coverage Various plans to fit employees needs Multiple medical plans for employees circumstances Leadership spirit and innovative firm

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