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Success and collapse of Marks & Spencer

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case study
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10 pages
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  1. Introduction
  2. Marketing
    1. Market Performance
    2. Business Domain
    3. Marketing Mix
    4. Conclusion
  3. Funding
    1. Ratios
    2. Performance
    3. Conclusion
  4. Management
    1. Structure
    2. Strategy
    3. Organizational Culture
    4. Conclusion
  5. Model MMOF
  6. Macro Analysis
    1. Meso Analysis
    2. Consumer Analysis
    3. Analysis of Competition
    4. Analysis of the distribution
    5. Conclusion

Marks and Spencer PLC (Public Limited Company), more simply known as Mark & Spencer or M & S, is a British retail chain. This is probably the most emblematic store chain of the UK and the leading seller of clothing in the country in terms of turnover. M & S also specializes in the sale of food and in a third area: the equipment inside.

This branch is less developed than the previous two. During the twentieth century, M & S was regarded as the giant supermarkets in the UK and symbolically as British company. In 1997, the group became the first retailer to make a profit before tax over a billion pounds.

However, in recent years the group has gone through many crises that it has still not fully recovered. It now weighs less than a quarter of Tesco, the new giant of British supermarkets.

It is important that companies follow policies and global systems of organization, such as the World Health Organization in preparing marketing plans. The Governments, particularly in developed countries, attach importance to the ecology and human health. They introduced regulations such as energy conservation and GMOs. M & S announced in 1999 that they provided all the non ? GM food on its shelves and in 2002, they announced that they had introduced a scheme to encourage energy savings.

After the accident of September 11th the U.S. has caused an economic crisis in North America and other countries. In fact, M & S has lost around 8.6 million pounds between 2001 and 2002 from its international retailers.

Conditions consumers are variable. People want to feel special, modern, and convenient. M & S saw its PDM fall because it does not take into account the particular needs of these customers in the market for apparel. Another social factor is the level of acceptance of the credit card. M & S has enabled its customers to pay by credit card only from April 18th, 2000 to deal with competitors who have accepted this fact long ago.

Most companies have established their own websites, their own online stores and databases that help them increase their online sales. M & S established its online store in 1999. However, this store and the system of EPOS (electronic point of sale) are not effective. In fact, their website has not been able to show its stocks immediately.

Tags: Marks & Spencer, success of Marks & Spencer, collapse of Marks & Spencer

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