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The transformation of Hoechst into Aventis

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  1. Introduction
  2. Hoechst's transformation
    1. The main steps of Hoechst development
    2. A need for change
  3. HRM and change regarding this transformation
    1. Implementing strategy
    2. Choosing the right men
    3. Communicating
    4. Legal and philosophical obstacles
  4. Critical analysis
    1. Were the decisions made by Dormann the most efficient ones?
    2. Were there better options?
    3. Are they sustainable in the future?
  5. Analysing Dormann's decisions
  6. Debating issues
    1. Main areas of debate
  7. Personal management Vs HRM
  8. Two ways flows of informations and influences
  9. Conserving specificities along change
  10. Conclusing aspects
  11. Bibliography

THE COMPANY Hoechst was a chemical and pharmaceutical company founded in 1863 Hoechst internationalizes its production after WWII AVENTIS 1999: Hoechst and Rhône-Poulenc decide to create a subsidiary company, Aventis THE FUSION 1999 : Hoechst + Rhône-Poulenc = Aventis THE MAN Jürgen Dormann How Dormann used evolution to achieve revolution ? Which relations did Dormann develop within the company? Which were the risks? How to achieve permanent change without loosing the corporate identity of the company?

[...] Plan Hoechst's transformation The main steps of Hoechst development A need for change Structure and organisation HRM and change regarding this transformation Implementing strategy Choosing the right men Communicating Legal and philosophical obstacles Critical analysis Debating issues From evolution to revolution ?Rather than making the business better at what it did, Dormann's changes transformed business itself? The main stages of Hoechst development 1863-1951: The first days of Hoechst 1951-1980: Growth through acquisitions, managing risk through diversification 1951-1980: Hoechst identifies the need for change Key events in Hoechst history 1/3 The first days of Hoechst 1863: the company is one of the first to focus on international development (chemistry) Moscow in 1878 (production plant) and in 1883 (Manchester) Diversifies into pharmaceuticals (1883), bulk chemicals (1897), agricultural chemicals (1907) and in polymers (1913), high purity silicon (1920) 1880: joint stock company 1888: Frankfurt stock exchange 1916: external context = large groupings of chemical firms in Germany. [...]


[...] Did you take into account the interest of all stakeholders or did you decide to prioritise value creation for the shareholders of the company? How can you make an organization permeable to change? What were your contact with RH directors when making strategic decisions for the firm? Are the decisions made sustainable in the future: prospects Departure of Dormann: has the organization put too much power in the hands of Dormann in the past? Challenge: find someone who will be able to replace Dormann, legitimate and credible. [...]

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