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Volvo's Modern Management

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documents in English
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case study
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9 pages
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  1. Introduction
  2. Mission and vision statement
  3. Policies for corporate responsibility and ethical behaviour and their outcomes
  4. Organisation for global operations
  5. Conclusion
  6. Bibliography

Volvo Group is a manufacturer that develops trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services. It also provides solutions for financing and services. This international company is not only present in Western Europe but in several other regions around the world, such as in North America, Asia, East Europe and the Middle East, which confers it a strong global position and world class products. Volvo has a decentralized organisation, and sizeable in-house units that supply components, services and support to the business areas (Volvo Group 2004).
The company was founded in 1927, has today about 81,000 employees and production in 25 countries, and operates on more than 185 markets. Volvo's net sales 2004 amounted to € 22 billion.
Volvo Group, as indicated by its name, consists of various business areas which are Volvo Trucks, Mack, Renault Trucks, Volvo Buses, Volvo Construction Equipment, Volvo Penta, Volvo Aero and Volvo Financial Services. Its largest business units are Volvo Powertrain, Volvo 3P, Volvo IT, Volvo Logistics, Volvo Parts and Volvo Technology.

First, we are going to study their mission and vision statement using various theories to try and tell whether they are ?well-written? or not. Then we shall analyse Volvo's policies for corporate responsibility and ethical behaviour and their outcomes. And we will eventually talk about the company's organisation for global operations.

[...] ?Non-Discrimination The Volvo Group hires and treats its employees in a manner that does not discriminate with regard to gender, race, religion, age, disability, sexual orientation, nationality, political opinion, union affiliation, social or ethnic origin. Workplace diversity at all levels is encouraged? (Volvo Group 2005). We can see that Volvo Group seems to consider diversity as very important for the company. Furthermore, on Volvo Group's website, we can see this quote about diversity: Volvo Group recognizes the importance of valuing diversity as part of our current and future business success? (Volvo Group, 2005). [...]


[...] Then, we can also consider the mission and vision statements of Volvo Cars: Mission: be the world's most desired and successful premium car brand.? Vision: create the safest and most exciting car experience for modern families.? We can use the two models again. Firstly, with the UAD, we can see that they contain the first two part of the UAD: and as both verbs suggest an action and identify it vaguely. Then ?premium car brand? and ?modern families? include a social categorization. [...]


[...] The threats against our environment are numerous. Knowledge and understanding of the environmental, social, and economic interactions are fundamental criteria for sustainable development. Knowledge must be spread at all different levels of the society, for schoolchildren and academia, in industry and in politics. The Volvo Environment Prize serves as a link between advanced research and industrial efforts by recognising people who have made significant contributions to our understanding of different aspects of environmental and sustainability issues.? (Volvo Group 2005) Seeing all this, we can say that Volvo not only shows it cares about the environment, but really acts to protect it. [...]

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