The transformation of Hoechst into Aventis - published: 06/03/2007
Case study - 18 pages - Management
THE COMPANY Hoechst was a chemical and pharmaceutical company founded in 1863 Hoechst internationalizes its production after WWII AVENTIS 1999: Hoechst and Rhône-Poulenc decide to create a subsidiary company, Aventis THE FUSION 1999 : Hoechst + Rhône-Poulenc = Aventis THE MAN Jürgen Dormann How...
Credibility is a critical resource at start up and represents an important element of the entrepreneur's personal contact network
Essay - 6 pages - Management
Traditionally, entrepreneurs have been considered as individuals with a strong, often charismatic, leadership as well as a high drive for individualism and independence. However, a business unit does not exist in isolation since it is, or will be, in contact with a whole range of other...
Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector - published: 14/12/2006
Business plan - 7 pages - Management
Business planning is perceived by both governments and business support infrastructure, such as the Business Links, to be an essential ingredient to the success of small businesses (Beaver, 2002, p88). Similarly, O'Gorman bases his idea on the fact that one approach to developing a successful...
Customer Loyalty
Essay - 6 pages - Management
With the globalisation of the world competition has become challenging. Competitors from emerging markets are entering into the developed markets. Attracting new customers has become a more expensive and exhausting business. Therefore the customer is one of the most valuable assets of a company;...
Volvo's Modern Management
Case study - 9 pages - Management
Volvo Group is a manufacturer that develops trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services. It also provides solutions for financing and services. This international company is not only present in Western Europe...
« EU loses a landmark sugar case at the WTO », by SAPA-AP & Blomberg, business Report, 29 April 2005
Essay - 9 pages - Management
The trade of agricultural products is increasing a lot all over the world. In many countries (mainly the poorest ones), agriculture is the dominant sector of the economy and plays a very important role. To control the trade of agricultural products and to limit unfair practices, international...
Cultural diversity is a source of international competitive advantage. Critically evaluate
Thesis - 8 pages - Management
Most of companies employ people from different culture and want to manage them in order to use in the best way as possible this diversity. The management of this kind of workers must be adapted. To become a real international competitive advantage, cultural diversity in the company has to be...
How to create a homogeneous culture across boundaries?
Thesis - 18 pages - Management
We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinational in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a quite particular corporate culture....
The Israeli way of managing. What are the issues of management in Israel today?
Thesis - 7 pages - Management
Israel as a formal State is a new country, but its influence as an economically dynamic partner worldwide is undeniable despite the poorness of its natural resources and the war. At the start, its population was 806 000 in 1948 but it has been estimated in 2003 to be more than 6.5 million people,...
Cross cultural differences: Indonesia
Case study - 7 pages - Management
With a population of almost 200 million people on 13,667 islands, Indonesia is the world's largest archipelago located between the continents of Asia and Australia, and between the Pacific and the Indian Oceans. Only 35% of the population live in urban areas, but there are more than 30 cities...
