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30 Jan 2012
pdf

Google: a full presentation of the company, its activities and strategies

Essay - 18 pages - Management

Google is a firm which operates in the high technology sector, especially in the Internet field. The two founders started with "Google" website, an Internet browser which gives people the possibility to research on the web. But the firm also offers all kinds of web services like "Street view",...

29 Jan 2012
pdf

Strategic marketing management: Debenhams

Essay - 40 pages - Management

We shall assume that we are Debenhams' , a well-known department store in the UK on the clothing market. The aim is to put in place a future marketing plann with a clear strategy. But before that, a rather weighty analysis is necessary. Concerning the external audit, we observe that political...

12 Jan 2012
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Software Review

Case study - 2 pages - Management

Facebook has turned into the place where people from around the world exchange ideas and keep in touch. The contact with friends and unknown users of the world has become easy due to Facebook. However, the Facebook app store is also a major part of this application. Today ample things are...

19 Dec 2011
pdf

The impact of smart phones on business and private life

Essay - 90 pages - Management

Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt that...

28 Nov 2011
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AMD: A Customer-centric approach to innovation - published: 28/11/2011

Essay - 9 pages - Management

AMD was founded in 19691 by Jerry Sanders, formerly of Fairchild Semiconductor. The company started to focus on microprocessors in the mid 1970s. It designed and manufactured microprocessors for the computing, communications, and consumer electronics market. The company employed 9,000 employees2....

03 Nov 2011
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Total Quality Management (TQM) Survey

Thesis - 5 pages - Management

Total quality management is establishing in all sectors of company to make sure the operation of quality product or materials to consumers are being met. The sectors are manufacturing, servicing, and nonprofit can affect the United States and worldwide. All measurement are implemented in every...

02 Nov 2011
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Corporate Compliance Plan

Case study - 7 pages - Management

Business ethics and social responsibility affects customers, businesses, shareholders, and the reputation of the organization. A business that is dishonest can cause harm or even send an individual to jail. Several forms of doing business are through sole proprietorship, partnership, and...

02 Nov 2011
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Workplace observation

Case study - 6 pages - Management

Businesses' cultures define the group dynamics and personal interactions of an organization by setting rules that are verbal and nonverbal for all to follow. These organizations use an employee handbook, human resources and team meetings to reinforce the behaviors and expectations of a company....

02 Nov 2011
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Company motivation profile

Case study - 6 pages - Management

PetSmart is the number one retailer of pet food and supplies. It has around 825 stores in the United States and Canada. PetSmart was founded in 1987 and is headquartered in Phoenix, Arizona. PetSmart stores offer obedience training and they have grooming for animals offered in many store....

24 Oct 2011
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Innovation and Entrepreneurship

Thesis - 5 pages - Management

In the absence of further fiscal and monetary stimulus, how would an appreciation of the issues surrounding innovation and entrepreneurship help the government achieve its aim of boosting the growth rate of the UK economy? Economic growth is a main point in nowadays' economic stakes. Indeed,...

16 Aug 2011
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Louis Vuitton-A report on the launch of a new fragrance

Case study - 30 pages - Management

The revenue of the division Perfumes and cosmetics was 1.441 million euro in mid 2010. As we can see between 2008 and 2009, the revenue went down owing to the economic crisis, but since the end of 2009, revenues have registered an upward trend. This growth is due in particular to the new products...

29 Jul 2011
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Is there a perfect model of risk?

Thesis - 4 pages - Management

Building on the assumption that there is, indeed, no such thing as a perfect model of risk, this study will first provide a manifold explanation for that matter. Subsequently, while assuming the possible existence of such a perfect model of risk, it will question its value as regards to the...

27 Jun 2011
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The Coca-Cola Company: Business model and implementation in China

Case study - 5 pages - Management

The Coca-Cola Company is one of the largest producers of soft drinks and syrups, as well as the world's biggest producer of juice and juice-related products in over 200 countries. Coca Cola has around 93,000 employees and sells over 3,300 beverages. It has six operating segments: Eurasia,...

10 May 2011
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Unilever: Corporate Sustainability Report

Case study - 9 pages - Management

Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...

20 Apr 2011
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Motrin's Mommy Headache: A Lesson in Social Media Experimentation

Case study - 2 pages - Management

“Brands are delicate things, but social tools exist not only to hear bad news but to engage even that part of the crowd which has made it clear you have tripped up — maybe, especially that niche.” This quote essentially summarizes how Johnson & Johnson should have reacted to the...

21 Mar 2011
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Examine and assess PepsiCo's social performance

Thesis - 4 pages - Management

Corporate social responsibility, more than ever before, has become a pivotal issue to top leaders in companies of all sizes. The process of globalization has witnessed the importance of formulating various strategies including sustainability in most multinational companies, among which water...

14 Mar 2011
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Intercultural Management - case of Bodega Torres

Case study - 10 pages - Management

Intercultural Management covers a very large sample of activities related to companies. Its tools can be used in all areas of management, including Communication, Human Resources, Marketing, Negotiation and Top Management. It allows us to easily recognize the different cultures surrounding us...

10 Mar 2011
pdf

Internship Report: The Walt Disney World

Thesis - 7 pages - Management

As you might have understood, I did my summer training at Walt Disney World in Orlando (Florida, USA). It is composed of six different theme parks and a downtown. As far as I am concerned, I have worked for one of the theme parks, Hollywood Studio. By the way, let me introduce you to the Walt...

07 Mar 2011
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Consumer behavior: Influence of customer needs, organization motivations and goals

Thesis - 5 pages - Management

In today's competitive business environment, the key to a company's survival lies in its ability to identify and influence unsatisfied consumer needs in a marketplace crowded with players. From the marketing/consumer behavior standpoint, there are differences and similarities between promoting...

07 Mar 2011
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Diversity management at the workplace

Thesis - 5 pages - Management

For Human Resource (HR) managers, managing staff diversity at the workplace has been one of the most important criteria of an organization that offers equal employment opportunities in today's world. Today, successful diversity management has become synonymous with good business strategies and...

07 Mar 2011
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International Workplace Relations: Potential problems and practices to be followed to ensure smooth transfer of ownership in a merger/acquisition

Thesis - 5 pages - Management

In general, poor human resource management is a by-product of international merger and acquisition in today's globalized corporate working environment. Now, successful international workplace relations management has become synonymous with good business strategies and tactics that ensure that...

06 Mar 2011
pdf

Intercultural Management: Analysis of the movie "Fear and Trembling"

Thesis - 5 pages - Management

Undoubtedly, the world is currently zooming along the expressway to globalization. Globalization causes exchanges to be quicker, facilitated anywhere at any time. These exchanges concern persons, goods, services and funds. As a result, new dilemmas have risen on the horizon along with new...

22 Feb 2011
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Strategic Management: Club Med

Case study - 7 pages - Management

Building your career is like building your home and one of my goals is to create a new business in the tourism sector. That is why I conducted my study on the French company Club Mediterranean. This company exists worldwide and in some of the most exotic locations. In this analysis, I decided to...

16 Feb 2011
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Establishment of SAP on the market of company management software

Case study - 3 pages - Management

An ERP (Enterprise Resource Planning) is modular and integrated software used to manage key business processes of an organization (sales and distribution, finance, production, procurement, human resources). It has two basic components: the database (shared) and modules (applications). Without...

16 Feb 2011
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Management of customer service

Case study - 3 pages - Management

A good attitude to a customer, mostly through good listening skills, indicates an active service oriented attitude. Thus, customer servicing personnel are advised not to talk along much but: • Be attentive to what the client says, • Ask questions and encourage them to respond • Pay...

16 Feb 2011
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The concept of quality in the company

Case study - 4 pages - Management

The word "quality" is increasingly used in companies, whether in the industrial, food or even in services sector. There are many concepts behind the notion of quality. The concept of quality has emerged following the emergence of plants. The craftsmanship was in decline and mass production became...

16 Feb 2011
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Structure and dynamics of the organizations by Henry Mintzberg

Book review - 2 pages - Management

This book is the second in a series of Mintzberg that is devoted to organizations. Led by a manager on a daily basis, it deals with the power and authority in organizations and corporate governance. Based on research in management science, sociology and psychology, this reference book offers new...

16 Feb 2011
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Case of Franco-Swedish cultural confrontation

Case study - 5 pages - Management

In this document we will look at a cultural conflict that arose between the two parties of a French and Swedish merger. This case was presented by Philippe d'Iribarne who is a French author and works at the LISE which is a research center that studies the interdisciplinary laboratory for...

16 Feb 2011
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Strategic management - the example of Google Enterprise

Case study - 4 pages - Management

Google is a company which was founded in 1998 in Silicon Valley by Larry Page and Sergey Brin. This company was built around the search engine of the same name, which is to say on the Internet. It subsequently developed its business around various Internet services. Segmentation became crucial...

16 Feb 2011
doc

Returned management at Hilton Worldwide

Essay - 9 pages - Management

In the large hotel sector in 2009, there is an arrival of the fifth star. Its arrival was eagerly awaited by professionals because it allows hotels to align French foreign competition and to attract new high-end clientele, and often business with France has a strong power attraction. However,...