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Balance and perspectives of HIV prevention communication

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  1. Introduction
  2. General aspects of Decathlon
    1. History of Decathlon
    2. Activities of the SAR and the rationale of Decathlon
    3. Modes of development of Decathlon
    4. Key figures
  3. Strategic study of Decathlon
    1. The competitive analysis of Decathlon
    2. The environment of Decathlon (models PESTEL and PORTER)
    3. Strategic groups
    4. The SWOT model
    5. The key success factors of Decathlon
    6. Building a competitive advantage by Decathlon
    7. The value chain of Decathlon
    8. A pathway analysis of strategic development
  4. Conclusion

An assessment and perspective of the policies of communications of the virus of the HIV was the essential subject because of the topicality. Indeed, AIDS has been recognized this year as a major national cause in 2005 by the government. However, the investment of the State comes to point out the engagement of the State in regard to public health. Here one should mention the definition of health provided by WHO that refers to: "Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity."

This commitment, in a proactive and persuasive way means any effort to obtain behavioral changes considered necessary to improve public health. This distinction falls under a context where the behaviors are slackened and where the contaminations know a recrude scence.

This news gives epidemic calls into question the communication strategy, that has been carried out until now as it could not prevent this reversal of situation of the epidemic which resulted in an increase in the cases of the HIV over last few months. The communication must be addressed differently according to the profile of the receivers of the messages regarding prevention because there is a real gap between knowledge and behavior.

To try to answer this, semi-structured interviews have been used with both the patients, as well as with the health professionals. This will in fact direct to a problem much broader of behavioral representation, i.e. how, without falling into the shelf from stigmatization, can one returns invent a model of identification of a behavior responsible for safeguarding of oneself and other in a context of change of the epidemic? At first one will see the evolution of the HIV epidemic on the field as well as that epidemiologic target, before studying at the end its impact on the communication that favors today in terms of commitment an efficiency model close to the individual.

The latest statistics from the Health Monitoring raise many questions and raise concerns about the sustainability of the turn around that had witnessed the advent of triple therapy. A controversy exists between the advocates of a pessimistic scenario as Professor Debre and the public health manager who want to defuse this media panic.

After twenty-five years into the epidemic, the number of people affected by the HIV virus remains marginal due to the widespread use of condoms that remains the only weapon of defense that there is to protect against infection. A true work of mobilization and information has to teach this survival reflex and allowed to form a sanitary barrier between the epidemic and the social body that has the means to protect themselves.

The increase in deaths cases was contained as well and more, with the advent of triple therapy, the number constitute in the declaration of the disease has significantly decreased. But in the early 2000s, there has been in three years a resurgence of the epidemic.

According to the latest figures from last year, it was recorded six thousand new cases out of which two thousand cases of contamination are of less than six months ago. The latter figure highlights an acceleration of this increase. In addition to these results, it must consider the rise because many people with HIV are wise to get themselves screened.

Tags: HIV, preventive measures and commuication, balance and perspective on the communication

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