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Businesses today have to look beyond their self : the corporate social responsibility

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  1. The Corporate social responsibility can take place in different ways
    1. Charter about ethical considerations
    2. Program ensuring the quality and respect with environmental protection
  2. Marketing strategy
  3. Management of the human resources
  4. Creating the own culture of the firm
  5. Corporate social responsibility concept
  6. Sources of competitive advantage
  7. The stakeholders
  8. Social issues

During the last decade Business's role and position in the society has changed, expecting now from it a responsible participation. Consumers are now more aware of some negative effects of globalization and society has become more critical. Nowadays, companies deal with many and diverse kinds of actions or concepts. In this time of intense global competition, it is necessary to hit the high degree of competitiveness. Businesses today have to look beyond their self-interest, and face complex responsibilities such as environment, respect of human rights and also social activities. Archie B. Carroll developed "The Pyramidal of Corporate Social Responsibility" in 1991, helping to understand the whole concept of CSR with his figures. Business and Society become closer and their relationship leads companies to adopt corporate responsibilities dealing with issues related to values and expectations from all its stakeholders, for fulfilling economic, legal, ethical and philanthropic responsibilities.

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