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Buzz marketing: How has this communication strategy revolutionized marketing communication approaches, and what are its limits?

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  1. Buzz Marketing: Principles
  2. Buzzing on Internet
  3. Integrating Buzz marketing into a marketing communication approach

Internet has become a necessary channel to advertise. Studies have shown that Internet represents a huge market. This new media is also an opportunity to get rid of classical advertisement strategy. Quite a number of tools have been developed online to facilitate communication and advertisements between Companies and customers. With the development of high-speed DSL connections, Internet has become a faster and an innovative way to communicate. Complex coding languages such as Flash, Java and now Ajax (Web 2.0) are now facilitating creativity. Creating a community is the key point in online advertising as Internet is often assimilated as a worldwide community. To reach communities, companies have to integrate Internet in their marketing communication campaigns by using new methods.

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