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Comparative analysis of the key success factors in a public relations agency in GB and other countries. (Placement report)

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  1. The Internship
    1. Presentation of the firm
    2. Roles and Responsibilities
  2. The Essay
    1. The United Kingdom
    2. Saudi Arabia

During June and July, I did my first internship in a public relations company based in London, called Bell Pottinger. I didn't know exactly what the challenges were in this field, so it was a chance to learn many new things. Chime Communications PLC is the holding company of 35 companies which include the UK's leading public relations group, Bell Pottinger; the UK's leading research and consultation group, Opinion Leader Group; and one of the fastest growing advertising and marketing services groups in the UK, VCCP. The Bell Pottinger Group, managed by Kevin Murray, is a network of 23 companies which collaborate together 'to make their clients better known, better regarded and more successful'. The aims of this internship were, to improve my english, to increase my understanding of the functioning of a public relations firm, and to put into practice the knowledge acquired during the academic year, particularly in marketing. In addition, it would enable me to experience a particular professional project, and find out if this was the field in which I would eventually like to specialize. In order to do this, I arranged to do my internship in London in one of the companies of the Bell Pottinger Group called The Collective. This is the department which has to bring new businesses into the group and then, once acquired, to assign them to the most relevant agencies. Another function of the team is to specialize in crisis management.

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