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How is technology improving sustainability in fashion ?

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  1. Literature review conclusion
  2. Definition of methodology
  3. Secondary research

From the literature review that was carried out, it was evident that sustainable technology that is environmentally friendly and will not lead to the extinction of any animal or plant species is requisite in these modern times as seen in Gwozdz, Netter, Bjartmarz, &Reisch (2013) research. Modernization has created an eco-friendly atmosphere for the creation, advertisement, distribution and retailing of these industry's outputs. Therefore, technology, both techniques and machinery, and the modernization of the way people do business is leading to the paradigm shift in how people deal with the fashion industry, (Gwozdz, Netter, Bjartmarz, &Reisch, 2013).The literature review also revealed that effort is being made at various stages and levels of the fashion industry to promote sustainability. This informed the primary aim of this study which involves exploring the how technology was impacting on the sustainability of the fashion industry.

[...] This affects the validity and the reliability of the findings (Bernard, 2012). Fourth, the data collection process in qualitative research cannot be automated. Due to this, the researcher will have to spend a considerable amount of time collecting information from the participants. This will make the entire process expensive and time consuming (Gray, 2014). To solve this problem, researchers use small sample sizes that will ensure that the amount of data to be collected is reduced. While this helps in reducing the time taken to execute the study, it lowers the statistical power of the research (Warren &Karner, 2005). [...]


[...] Based on the trends, similarities and themes that will be identified from the responses, it will be possible to answer the question of how technology influences sustainability in the fashion industry. Reference List Asbury, J 2005, ?Overview of Focus Group Research', Qualitative Health Research, vol no pp. 414-420. Ba?karada, S 2014, ?Qualitative case studies guidelines', The Qualitative Report, vol no pp. 1-25. Baker, J & Foy, A 2008, Business and management research, Westerburn Publishers, London. Bernard, R 2012, Social research method: Qualitative and quantitative approaches, Sage Publications, Inc, Thousand Oaks, CA. [...]


[...] Thirdly, open ended questions will be included in the interview guide to provide flexibility to the respondents. The fourth characteristic is the standardization will done to ensure consistency and reliability of the data (Yin, 2009). Finally, the researcher/ interviewer asking the question will play a neutral role by avoiding giving his opinion or idea during the interview. Despite the existence of several qualitative approaches to research and data collection, structure interviews were selected due to various reasons. A structured interview gives the researcher the opportunity to provide information that would not be available via other methods, such as questionnaires. [...]


[...] The focus of this study is to explore how technology influences sustainability in the fashion sector. Therefore, qualitative research methodology is better suited to facilitate the study inquiry. According to Kothari (2006), qualitative research helps in generating ideas and hypothesis that can be used for future studies. A small samplesize is normally used in qualitative studies to represent a larger population(Singh, 2015). Unstructured and semis structured techniques can be used in these studies. It is however worth noting that no statistical method of data analysis is used in qualitative research. [...]


[...] Research Approach The best research approach that can be used in this study to evaluate the influence of technology on sustainability of the fashion industry is the inductive approach. According to Saunders et al. (2009), inductive approach involves the use of a small sample and in-depth investigations to study a topic of interest. The inductive approach allows the researcher to make aconclusion after collecting evidence about the topic of study. It helps the researcher understand the research context and setting. [...]

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