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Job analysis: Marketing manager

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documents in English
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presentations
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5 pages
Level
General public
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  1. Introduction.
  2. Job description.
    1. Position responsibilities.
    2. Employment standards.
  3. Questionnaires.
  4. Conclusion.
  5. Bibliography.

It's very hard to describe a job because the reality doesn't sound with the basic description. By orienting our career to marketing, we thought that it would be a good idea to analyse the marketing manager job. Direct firm's overall marketing and strategic planning programs, related with corporate communications. Facilitate client development through marketing and client services programs. Design, implement, and facilitate annual marketing plan for the firm. Support and facilitate development and implementation of section business/marketing plans. Plan and administer the firm's Marketing Operations budget; support development of regional marketing budgets. Supervise firm's RFP protocol process including soliciting RFPs from desirable prospective clients and writing proposals for new business; participate in planning and presentation sessions, when assigned.

[...] training seminars for attorneys Oversee firm's electronic marketing efforts including supervision of Web site design and maintenance Supervise Marketing Assistant, Client Services Administrator, Communications Manager, Practice Development Manager and Regional Marketing Manager(s). Make staffing and hiring decisions within marketing department. Employment Standards Education: College degree required. Concentration in Marketing, Business, or Communications preferred. Experience: At least five years in marketing director role within professional services environment. Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program. [...]


[...] - Anne-Sophie Varax: Product Manager at Pathé (DVD) is her first job but during her studies, she realized numerous internships: Royal&Sun Alliance (London) ( Customer Relationship Management months). BIC ( Products Manager: writing months). Dessange ( Products Manager: makeup (12 months in halftime). Competencies and qualities for the job On the contrary, with the two previous parts (formation and professional course), the competencies and qualities require for the job are the same: hard work, innovation, supple, reactive, accommodation, knowledge of the activity sector, good relational and creativity. [...]

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