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The global environment is chaotic, complex, dynamic and turbulent- all generally increasing the level of uncertainty facing senior managers. How might these environmental characteristics affect the way control is exercised in a multinational firm?

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  1. The global environment is chaotic, complex, dynamic and turbulent - all generally increasing the level of uncertainty facing senior managers
    1. The global environment
    2. The chaotic environment
    3. The complex environment
    4. The dynamic environment
    5. The turbulent environment
    6. All these environmental characteristics increase the level of uncertainty facing senior managers
  2. How might these environmental characteristics affect the way control is exercised in a multinational firm?
    1. What is a multinational firm?
    2. What is 'control'?
    3. Control is difficult to exercise
    4. Why control is important?
    5. Environmental characteristics affect the control process in MNCs
    6. What should be done?

Multinational companies are moving towards a highly diversified world where domestic and global competition is really strong. In the business world, trends and demands of consumers are changing frequently, and firms have to adapt and struggle to find their way to retain their positions as market leaders. Generally the success of a multinational company is dependent on the efficient control system in the organization. However, control is not easy to exercise. All companies are facing many questions about control: "Where are decisions made? How can the company optimize globally? How should country units report to headquarters?" (Davies, 2008). In addition, control is more difficult for multinational firms as their operations are based abroad. Hence, external factors such as distance and all other uncontrollable characteristics have to be taken into consideration. The aim of this paper is to demonstrate how the environmental characteristics might affect the control process in multinational firms. This essay is divided into two sections. The first section gives details about the global environment which is chaotic, complex, dynamic and turbulent, generally increasing the level of uncertainty facing senior executives. The second section focuses on the way control is exercised in MNCs and provides some alternatives at the end, in order to avoid control problems in a company.

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