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Easy-jet’s position in the low-cost carrier market: Recommendations for the best strategic plans the company should pursue in future

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  1. Executive summary.
  2. Introduction.
  3. Analysis
    1. History of the organization.
    2. Stakeholders analysis.
  4. PEST analysis.
  5. Porter's five forces.
  6. Supply chain analysis.
  7. SWOT analysis.
  8. Current strategies.
  9. Recommendations.
  10. References.

Easyjet began operations in November of 1995. Although the organization spent a number of years struggling to establish itself, by 2000 stock for the organization was being offered on the London Stock Exchange. By 2004, Easyjet was named the top low-cost airline in Europe. Despite this prestigious honor, the organization continues to struggle with maintaining profit margins, poor labor relations and the threat of competition from other airlines. This investigation provides a review of the critical issues facing the organization and makes recommendations for change to improve the overall efficiency of the organization.

[...] Bargaining Power of Buyers As new entrants close in on the low-cost carrier market, Easyjet will have to work harder to garner a solid customer base. In this industry, the bargaining power of buyers is quite significant. Power of Suppliers Suppliers for this industry are aircraft carriers. Although prices of new aircraft will invariably rise, Easyjet has a significant leverage in negotiating for new aircraft. Threat of Substitute Products In this context, there are few organizations that could rival Easyjet in terms of technology. [...]

[...] Recommendations Synthesizing all of the information that has been presented in this investigation it becomes clear that if the organization is to be successful in the long term, it needs to devise a strategic plan for its development. Research demonstrates that the organization has not released a financial report on the organization since 2001. Although the organization may be tracking itself internally, it needs to consider the development of a strategic plan that includes public disclosure of information. In addition to creating a strategic plan, the organization should also consider the specific methods that it will utilize to ensure that the objectives of the strategic plan are met. [...]

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