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Mark & Spencer: Company overview, market and competition

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5 pages
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  1. Introduction
  2. Executive summary
  3. The market environment
    1. Define the geographical market
    2. What business are they in?
    3. PEST-G analysis
  4. The competition
    1. Who are the main competitors?
    2. Sales and profit trend
    3. Market share
    4. Target markets
  5. The company
    1. Sales and profit trend
    2. Market share
    3. Business sector
    4. SWOT analysis
  6. The company's marketing strategy
    1. Segmentation
    2. Targeting
    3. Positioning (the company and the competitors)
    4. Differentiation/Low Cost Leadership/Focus
    5. Growth strategy
  7. The marketing mix
    1. Product
    2. Price
    3. Place
    4. Promotion
  8. Evaluation of the company's strategy and tactics
    1. Evaluation of the company's current position
    2. Evidence of the company's success (e.g. growth in sales, profit)
    3. Evidence of the company's success (e.g. growth in sales, profit)
  9. Conclusion

Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more than a century one of the best-known British retailers. Indeed since 1884, M&S have developed a traditional brand image of quality. However since the end of the familial reign M&S's results have declined little by little because of, among other things, successions and management difficulties. Due to bad management decisions global strategies of M&S do not work as well as in the past. To understand the reasons of M&S's fall we are going to analyze its environment, resources and capabilities.

Company in this project is Mark & Spencer which is one of the biggest British clothing retailers. By the help of this project we will be able to know the financial status of the company and what all advantages it has over its competitors. We also look at PEST-G (political, economic, social, technological, and green) and SWOT (STRENGHT, WEAKNESSES, OPPORTUNITY, THREATS) analysis of the company. We are able to know how the company has performed and what their future plans are. And we end this project by the conclusion which shows what the company is planning to do to survive in near future.

[...] THE COMPANY Sales and profit trend: - Mark & Spencer had a profit of 506.8 million after taxation in 2009 which increased to 523.0 million in 2010. There was a decrease in net debt which was million in 2009 to million in 2010 Market shares: - Business sector: - Mark & Spencer is a public sector company it is registered in LSE: MKS. It manufactures clothes and it is also a food industry. And it is also collaboration with Amazon. [...]


[...] THE MARKET ENVIORNMENT Mark & Spencer are distributed worldwide. It has 895 stores in more than 40 countries, it has 600 stores located domestically and 295 stores are located in internationally, which mainly includes country like China Croatia, Cyprus, Czech Republic, Greece Hungary, India, Indonesia, Russia, Saudi Arabia, Singapore, Spain, Thailand, United Arab Emirates etc. Mark & Spencer are mainly in clothing industry it is one of the biggest clothing industry in the world. They are also getting recognition as a food industry worldwide. [...]

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