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Operations and supply chain management: The case of Fermob, outdoor lounge

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  1. Introduction
  2. Fermob presentation
    1. Philosophy and segment
    2. Growth management
    3. Business strategies
    4. Human resource
  3. The supply chain
  4. Product range
  5. Conclusion

We chose to study the supply chain of Fermob whose headquarters and factory are located in Thoissey near Belleville in Ain (half an hour North from Lyon). Fermob's mission is to design and make outdoor furniture which decorates the garden in a relaxed and convivial way. Fermob furniture has an added creative value, it is of high quality, and is attractive, comfortable and affordable. Two words epitomize Fermob furniture: Outdoor Lounge. Fermob furniture is part of the pleasure gained from the positive effects of nature. The company was taken over in 1990 by Bernard Reybier, who graduated from EM LYON in 1975.In 1990 there were only 20 employees, today 200 people are employed by Fermob, including designers, workers, quality controllers, sales representatives and marketers.

[...] o People, who worked on the chain of painting, work in whereas in others parts there is only 2 work-team Part II: the supply chain - Raw materials arrive: sheet metal. For its furniture, Fermob has chosen to use metal, the "ideas material", as Gustave Eiffel called it, won over by the many ways of using it. The metals used are top-grade steel or aluminum. Innovations developed by the car industry mean that today they can be used in all weathers. [...]

[...] We also find pieces of furniture in the Baltry Park in New York, and in some hotels in Japan. As far as retailers are concerned, there are two different ways. On one hand they own two stores in Paris and Marseille, because they aim at understanding problems of retailers, knowing better the market, and having a contact with final customers. On the other hand, they work with an independent network of retailers in France, but also with some groups such as Jardiland. [...]

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