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  1. How the advertisers put in action the main characteristic of the product, the lightness
  2. How the brand conveys a funny atmosphere of pleasure and simplicity

This document is an ad published in 2006 for 'Babybel', a cheese brand. This product is an authentic cheese created in 1952. This campaign aims at boosting its sales due to a new positioning, the 'Babybel light'. Promoting its new product, the brand chooses a funny and simple visual; a machine which distributes 'Babybel light'. The colors of this ad are blue, the red and the white, the three product's colors.

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