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The stakeholders

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  1. Primary stakeholders and the organisation
    1. Employees
    2. Customers
    3. Suppliers
    4. Shareholders
  2. Secondary stakeholders and the organisation
    1. Community
    2. Government
    3. Environmental and social activists groups

In 1916, the car manufacturer Ford made enormous productivity gains. It decided not to give the shareholders with profits enormous dividends, but chose to increase the wages of employees, and to decrease the price of its cars in order to develop its market. Three years later, the supreme yard of Michigan agreed with them. Though justice gave a disadvantage to Ford, history gave back its grace through Freeman's stakeholder concept in 1984, 'A stakeholder in an organization is (by definition) any group or individual who can affect or is affected by the achievement of the organization's objective' . Freeman's stakeholder concept changed the perception of the environment by managers, and, extended a new field in the corporate strategic management. The Corporate Social Responsibility (CSR), which is a key success for a firm which wanted to develop on a long-term activity and get a stakeholders value instead of a shareholders value. Firms have to develop economic, legal, ethical, and philanthropic responsibilities, economic being profitable, legal by obeying the law, ethical by being an ethic and philanthropic by being a good corporate citizen.

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