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Advertising & media planning for NOKIA C3 in India

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case study
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  1. Situation analysis
  2. Key strategic campaign decisions
  3. Message strategy
  4. Media strategy
  5. Other MARCOM tools used
  6. Campaign management

STRENGHTS

- Leader in the Indian market
- The largest distribution network
- Wide portfolio: from « made for India » to innovative product
- First mobile with full QWERpeople
- Brand ambassadors: Cricket and Bollywood
- TY keyboard
- Many features
- Meaningful communication: connect

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