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Analysis of Coca-Cola

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  1. Introduction
  2. The field of high-end leather goods
    1. Market
    2. Consumers
    3. Evolution
  3. The LVMH Group
    1. Assessment of the LVMH group
    2. The LVMH group activity
  4. Louis Vuitton holds the keys to success
    1. Innovation Policy
    2. Communications Policy
    3. Sales Policy
    4. Pricing Policy
  5. Counterfeiting
    1. Counterfeiting: true and false
    2. Louis Vuitton counterfeiting
  6. Reflection on the luxury
    1. History
    2. The Louis Vuitton leather goods

The common definition given to Coca-Cola is a compound of carbonated water, and sugar that provides energy, a small amount of caffeine that contributes to its subtle flavor, caramel color, which gives it its amber and plant extracts which gives it a unique and inimitable taste. But more than just a drink, Coca-Cola is a true giant.

As a registered trademark since 1893, the drink is also anecdotal evidence that Levi's jeans are a pillar of American culture, and also of world culture. Indeed, through this mythical drink, "Coca-Cola Company" took about a century to emerge as one of the most consumed beverages in the world. Still struggling with new strategies against the competition, the Americans have secretly guarded the proportions of this recipe.

However, almost all countries of the globe can reproduce this drink, but get somewhat different versions. The export of Coca-Cola remains phenomenal around the world starting with the richest countries to the remotest corners. Also, remember that every ten seconds, 126,000 people choose a product manufactured by this firm. The latter's task is to always make this choice both challenging and also accessible to all.

In 1971, the company's slogan: "I'd Like To Buy the world a Coke" (I offer Coca-Cola in the world) also highlights the American myth embodied by the soda. Thus, we will explain how the Coca-Cola, is a simple basic synthetic product, and has become today such an empire and an influence of world cultures.

We will see the course of its history, from its birth to its spread around the world. In this document, we will also see how advertising and competition have contributed to the expansion of that power. We will then study the synthetic product, and we will look at the effects related to its consumption and its nutritional qualities.

The epic Coca-Cola begins when the invention of a mysterious elixir Styth, which was directed by John Pemberton, an expert in botany, who was wounded during the Civil War, sought to make a remedy against pain. On May 8, 1886, Atlanta (Georgia State), the pharmacist had the strange idea to mix wine Mariani (Corsica wine and folk remedy at the time), which he added caffeine, sugar, nuts cola, coca leaves, and various plant extracts. The first jug of the syrup was then given to the public through "Jacob's Pharmacy, which was also a local meeting place. A waiter had the idea to dilute the syrup with soda water and Coca-Cola was born (it was given at the time in a green bottle and not the mythical bottle designed by Raymond Loewy).

The new soft drink wins, therefore, becoming a big hit with customers. Frank Robinson, Pemberton's accountant, takes care of it immediately to find a name. He wrote on a piece of his finest writing Coca-Cola, named after the two tropical plants from which the syrup is made (based on cola nuts and coca leaves). From that moment on, the logo has changed most is the one we all know.

A few days after this discovery, published the first advertisement in the Atlanta Journal: "Delicious! Refreshing! Exhilarating! Invigorating!" This leaves us wondering about the intended use was for the famous syrup. It appears that it was a potion that can cure medical ailments very diverse, such as headaches, revive the exhausted women, aid digestion, or cure insomnia. Such claims do not fail to make us smile today, but it should be noted that most of the soft drinks were invented by a pharmacist who also claimed that their products were beneficial to the organism.

Tags: Coca-Cola; origin and history of Coca-Cola; advertising and competition

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