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Analysis of Nespresso's targets

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Published date
documents in English
case study
4 pages
20 times
Validated by
  1. STEP Analysis
    1. Socio-cultural
    2. Technological
    3. Economic / competitive
    4. Political
  2. Segmentation Strategies
    1. Geodemographic segmentation
    2. Psychographic segmentation
    3. Behaviour segmentation
    4. Segmentation analysis
  3. Recommendations

Nestle was built in 1866 by Henri Nestle, a pharmacist who developed baby food for babies who did not get their mother's milk.

Nestle doubled its size during World War I.
In the 1920s, Nestle expanded its range of products like chocolate that became its second activity after milk.

Nestle profits dropped down during due to effects of World War II. In 1947, Nestle had a dynamic phase with acquired companies like Findus and L'Oreal.

In the 1990s, Nestle continued acquiring companies like San Pellegrino and others.
Today, Nestle is one of the most important groups for food sales.

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