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Analysis of the Bridgestone company

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  1. Introduction
  2. Changes in the luxury sector
  3. The luxury of exclusive and accessibility
  4. Origin and history - Luxury
    1. History of luxury
    2. Product specifications of Luxury
    3. A perfect product
    4. Attractive packaging
    5. A strategic price
    6. A distribution study
  5. An elitist voluntary communication
  6. The causes of this change include the following - democratization of the sector
    1. The financial causes
    2. The sociological causes
    3. The causes related to innovation
  7. The paradoxes through the 4Ps
    1. Price Paradox
    2. Product Paradox
    3. Paradox of distribution
    4. communication paradox
  8. Luxury in the 21st Century
  9. The exclusive luxury of the People
  10. The new luxury
  11. Focus on the brand
    1. Presentation
    2. All attributes
    3. All benefits
    4. The set of values
    5. A culture
    6. A personality
    7. A user profile
  12. The luxury brand
  13. The dangers
    1. The first danger comes from consumer products
    2. The second danger comes from the proximity between the management of luxury and the mass distribution
    3. The third and last danger for the overexposure and trivialization of luxury
  14. The evolution of marketing strategies of luxury
  15. Tools
    1. The extension of the range, the variation
    2. The line extension, diversification
    3. From co-branding to masstige
    4. The accessorization of luxury
  16. Marketing Mix
    1. The product
    2. The price
    3. Distribution
    4. Communication
  17. Internet and luxury
  18. Investing networks of influence
    1. internet: luxury and affinity
  19. Consumer expectations
  20. The Internet media at a glance
    1. Internet is
  21. Investments of luxury growing on the web
  22. Internet users in the high income group
  23. Luxury and the internet
  24. Rules to follow
  25. Understanding social media
  26. Differences in methods of traditional Media
  27. Writing for social media
  28. According to the Social Media Guide, to be forceful with social media, you must
  29. Types of Social Media
    1. Social networks
  30. The value of social networks for luxury brands
  31. Major social networks
    1. Facebook
    2. LinkedIn
    3. Service
    4. MySpace
  32. Facebook, the first social network
  33. Attracting fans on my Facebook page
  34. Communities of content
  35. The main communities
    1. Sharing
    2. Share videos and photos
    3. Document sharing
  36. YouTube, one of the most visited of the world
    1. Example Campaign
    2. The microblogs
  37. A few statistics
  38. Here are some examples of what he can do on Twitter
  39. Luxury brands increasingly present on twitter
  40. Blogs, the new mouthpiece of luxury
  41. Which blogs are targeted?
  42. Blogs: often the source of a buzz
  43. What is the buzz
  44. What is the trash attitude?
    1. The trash today
    2. Trash and luxury
  45. A new approach, glam trash
  46. The example of the glam-trash of the Louis Vuitton
  47. Measure the effectiveness of its campaign
  48. Follow the buzz
  49. How to measure the phenomenon of buzz?
    1. Google Alerts
    2. Google Blogsearch
    3. Google trends
    4. Wikio
    5. Technorati
    7. MonitorThis
    8. Samepoint
  50. Social Mention (Alerts and Social Mention)
    2. TweetScan (and email alerts Twitter)
    3. Tweetbeep
  51. Twitrratr
    1. Twitter Search
  52. ROI measurement of the commitment of my brand in social media
  53. The measure of progress
  54. Application on Twitter
  55. Measurement tools from the Social Media Guide
  56. Measurement tools of engagement
  57. Illustration: Louis Vuitton BITCH
  58. Analyze
  59. The perfume market
  60. Competition
  61. SWOT
  62. Aims
  63. Targets
  64. Positioning
  65. The 4 Ps
  66. Budget Analysis
  67. Conclusion

This is a presentation of the Bridgestone group, one of the world's leading tire companies. This report will analyze its history, the establishment of the group in the world, its market share and conduct a sales comparison with its competitors, its philosophy group in terms of certification and environmental friendliness, a presentation of its site in France and reveal its corporate strategy. Finally, it will present an introduction to the tire segment, especially for raw materials and the manufacturing process.

Bridgestone is an international group with global headquarters in Tokyo, Japan. They are present on every continent (over 45production sites), and particularly in Europe. Europe head office in Brussels in Belgium and as many as six plants are located on the European continent.

With a turnover of 20.2 billion euros and a workforce of 104,700employees in 2005, the group Bridgestone Firestone is a global company whose activities range from the manufacture of tires to sports equipment such as tennis balls and golf balls through the manufacture and processing of products based on natural and synthetic gums.

The tire market is a very competitive market requiring a lot ofresponsiveness to meet the desires of every moment clients whetherindividuals or manufacturers in terms of quality and performance.
In order to gain market share and satisfy growing consumer Bridgestone Firestone plays the card of the plurality of marks.The group owns the brand Bridgestone, Firestone and less known to consumers as Dayton pay more attention to the quality / price. In addition to its range, the group manufactures tires called "generic"signs as the retail Norauto and Carrefour.

True to its environmental policy, the company Bridgestone Firestone Europe is committed to protecting human health and the environment wherever it directs production activities. Therefore, each facility complies with the laws and regulations regarding the protection of human life and the environment in force at the place of production.

The tire factory in Burgos (Spain) currently meets the ISO 14001 standard on the environment. The factory Bethune also obtained certification in November 1999 and other factories followed in 2000. All of these certifications were awarded by Lloyd. Consistent with their concern for environmental protection, all plants are constantly trying to limit the amount of waste materials and energy consumption, including recycling and reusing materials.

Founded in 1960 in Bethune at the crossroads of Europe during the conversion of the mining area of Northern France, the company today Bridgestone Firestone France inherited the traditions of the successive directions of the group, U.S. under the brand Firestone and Japanese since 1988 in the World Group Bridgestone Firestone.

The motto of the factory Bridgestone Firestone de Bethune is to provide superior products while preserving the environment by producing time that is needed without causing unnecessary indirect costs such as storage or waste management.

For the sake of cost and logistics, the plant has specialized in the segment of the tire intended for passenger cars and light trucks by giving up its restructuring in 1987 to manufacture tires for heavy vehicles and agricultural products.

Tags: Bridgestone Group, history of tire company, analysis of the company

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