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Best-in-France Case Study 10th January 2005

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  1. What is Ericsson ?
  2. Constraints in France
  3. Adaptation to France
  4. Key Benefits

Ericsson is an interesting company for the Best-in-France project, at least for the following reasons: It has a long history of international business around the world, and the Swedes are especially successful in adapting to cultures and developing business relationships abroad. The company faces difficulties in France, for several reasons that we will discuss in the course of the presentation. Despite these problems France remains a business priority for Ericsson. We will analyze these facts with the results of three interviews conducted in Paris, presenting the viewpoints of: A corporate Business Manager responsible for France, a corporate Human Resources expert located in France and responsible for top executive programs, and a French top executive of the French subsidiary.

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