Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Braun in Germany

Or download with : a doc exchange

About the author


About the document

Published date
documents in English
case study
12 pages
0 times
Validated by
0 Comment
Rate this document
  1. Braun presentation
  2. Braun values
  3. The two mains competitors
    1. Phillips Satinelle Ice Premium : 49 euros
    2. Babyliss 8781 E Miniliss : 51 euros
    3. Braun Silk-épil Xelle 5380 : 45 euros

Braun is a leading global manufacturer of small electric appliances based in Kornberg, Germany. Founded in 1921 by Max Braun, Braun was owned by The Gillette Company, from 1967 to 2005. In 2005, The Gillette Company was acquired by Procter and Gamble. Braun's products are world-renowned for their design, quality and innovative ingenuity. Their range comprises some 200 products in 10 categories. Braun has become the global market leader in five of these categories. Braun views its brand image as a key success factor. It is based on the core values of design, innovation and quality. Extensive ongoing tests in its own test laboratories guarantee that all products meet the high Braun standards of safety, performance and long life. With its unmistakable design philosophy, the company has frequently established new trends in the market.

Similar documents you may be interested in reading.

Berlin in the international relations of 1945 to 1990

 Politics & international   |  International affairs   |  Term papers   |  12/15/2010   |   .doc   |   8 pages

Top sold for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages

Strategic Marketing - Case study report: Celebrity Cruise Inc. a taste of luxury

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   2 pages