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Business plan and creation strategy - Easy Med, Ez Med Singapore

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documents in English
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case study
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14 pages
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General public
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  1. Executive summary
    1. Market Context
    2. Our Team
    3. Proposed Business
    4. Loan Request
  2. Mission - Easy Med: taking medicines has never been easier
  3. Strategy
  4. Value statements
  5. Marketing plan
    1. SWOT analysis of the marketplace and competitor analysis and positioning
    2. The Marketing Strategy - The 4 P's (product, price, place and people)
  6. The logo
  7. Advertising/Communication strategy
  8. Media schedule
  9. Media budget
  10. Financial plan
  11. Financing the company
  12. Business model
  13. Development and growth forecast
  14. Return on investment
  15. Business plan

In Singapore, many hospitals and pharmacies such as the Tan Tock Seng Hospital, are facing a great challenge because of their very high volume of patients: 1,400 patients per day.
In fact, the main problem is they have limited space and limited manpower to satisfy every patient on time.
The automation system (using robots to automate 80% of medical dispensing) was introduced in 2015 in many hospitals and pharmacies, but one problem remains: patients still need to go to the hospital or to the local pharmacy to get their medicines. The waiting line can be very long (up to two hours), and it can be tiring for the patients, and for the pharmacists.
What is lacking in the market right now, is an on-demand delivery service which will be able to reduce the waiting line for the patients, but also making the healthcare system in Singapore more convenient. From a customer's viewpoint, the key factors in a delivery service are the price and the speed.

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