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Business plan : The Green World

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case study
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  1. Executive Summary
    1. Objectives
    2. Mission
    3. Strategic alliance
    4. Analysis of organic Products Market
    5. SWOOT Matrix
    6. Keys to success
  2. Company Summary
    1. Company Ownership
    2. Start-up Summary
    3. Company Locations and Facilities
  3. Services
    1. Service Description
    2. Competitive Comparison
    3. Sales Literature
    4. Fulfilment
    5. Technology
    6. Future Services
  4. Market Analysis Summary
    1. Market segmentation
    2. Target Market Segment Strategy
    3. Services Business Analysis
  5. Strategy and implementation Summary
    1. Pricing strategy
    2. Sales Strategy
  6. Management Summary
    1. Organizational structure
    2. Personnel Plan
  7. Financial plan
    1. Sales
    2. Encashment
    3. Purchases
    4. Withdrawals
    5. Overheads
    6. Investments
    7. Staff
    8. Working capital requirement
    9. Income statement
    10. Reporting
    11. Financing plan
    12. Simplified estimated assessment
    13. VAT
    14. Cash flow

"The Green World" aims to create the first organic products distribution centre in the "Alpes Maritimes" department for hypermarkets. Our company's main founder is a former purchaser of food products in Carrefour. For the last five years he has been coaching small and medium-sized local businesses whose strategies were directed at becoming distribution suppliers for hypermarkets. This last activity has led him to be involved in all sectors of management. He discovered firsthand, Corporate Social Responsibility and the sustainable development. He has been concerned about environmental problems and specifically by the food question for a long time, even in the capacity of a private individual. Subsequently he decided to include his convictions in his professional strategy. The aim of the "green world? in France is thus, to be an economical actor for sustainable development. We choose to accomplish this in two ways: organic food development, and fair trade. We have chosen organic food because we are convinced that people are anxious about their and their family's future health.

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