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Case study: Kiehl's

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documents in English
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case study
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6 pages
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  1. Global expansion
  2. Effect of generational changes
  3. Attributes
  4. Leadership qualities
  5. Leadership style
  6. Personal traits
  7. Issues with employees and style of management

Kiel's company was founded in 1851 with the pharmacist John KIEHL'S. It is a brand of cosmetics and skin care. He installs his first botanical shop in New York, in East Village. A lot of those products became as famous as they are in the Smithsonian Institute of Washington (Museum of American History). Around more than a hundred Kiehl's products are there.

For 160 years, the values Kiehl's want to share are: science, quality and respect of the clients.

When Aaron Morse (the son of John KIEHL'S friend) takes over the company, he creates innovative products and develops the Kiehl's spirit.

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