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Case study: You Tube

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  1. What is You Tube?
    1. History and background
    2. The business
    3. The technology: video playback
    4. The different services
  2. Media and copyright
    1. Copyright infringement
    2. Examples of complains
    3. Suppression of videos
    4. Agreements with entertainment companies
    5. Media recognition
  3. You Tube's acquisition by Google
  4. The future
    1. Audience ratings
    2. Stars made by You Tube and most famous video clips
    3. Paying the video makers
  5. Conclusion
    1. Social Impact
    2. Evolution of You Tube under the link Google you tube

You Tube is a popular website used to share free videos. It enables the users to share, upload and view videos using the streaming technology. You Tube uses an average rating system depending on how many times the videos have been seen. Daily Motion is the French clone of You Tube, it uses the same technology and has the same concept. This site is registered as one of the most 'friendly user' of the net. Users don't have to register to watch the videos and those who have registered can upload videos on the site, without any limit in the amount of uploading. The website is very easy to travel within, while watching a video other related videos appear on the right side.

[...] This was a significant action that got You Tube noticed by the masses and gave it a fast start. During the summer of 2006, You Tube was one of the fastest growing websites on the World Wide Web, and was ranked as the 5th most popular website on Alexa, far outpacing MySpace's growth. According to a survey in July million clips were viewed daily on You Tube, with an additional 65000 new videos uploaded every 24 hours. The site has almost 20 million visitors each month, according to the Nielsen/NetRatings are female male, and the 12- to 17-year-old age group is dominant. [...]

[...] It is also through the groups that You Tube launches its contests. For instance the Underground Contest which is a contest to find the best amateur and unsigned musician. The community votes for the favorite and (of course) the winner gets the opportunity to start professionally in the disk industry. III. Media and copyright a. Copyright infringement You Tube policy do not allow content to be uploaded by anyone not permitted by the United States copyright law, and the company frequently removes uploaded infringing content. [...]

[...] You Tube has also become a means of promoting bands and their music. One such example is OK Go which got a huge radio hit and an MTV Video Music Award. In the same light, a video broadcasting the Free Hugs Campaign with accompanying music by the Sick Puppies brought instant fame for both the band and the campaign, with more campaigns taking place in different parts of the world. The main character of the video, has also achieved fame, being interviewed on Australian news programs, even appearing on the Oprah Winfrey Show. [...]

[...] It is a bit about the liberty of press. b. Examples of complains In October 2006 the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC) had their copyright complaints regarding Japanese media on You Tube finalized. Thousands of media from popular Japanese artists were removed. When CBS and Universal Music Group signed agreements to provide content to You Tube they announced that they would use new technology that will help them find copyrighted material and remove it. In November 2006 Artie Lange said his lawyer were in talks with You Tube, after finding his entire DVD, It's the Whiskey Talking, available for free on their site. [...]

[...] This remuneration system will, of course, only be available for those who share videos of which they have full rights. No chance for those who want to share the last sitcom they wont get money for it. VI. Conclusion a. Social impacts In June 2006 some evening news reported that You Tube and sites like it were encouraging violence and bullying amongst teenagers, who were filming fights on their cell phones it was also the happy slapping movement, and then uploading them to You Tube. [...]

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