Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Coca-Cola and Pepsi

Or download with : a doc exchange

About the author

General public

About the document

Published date
documents in English
case study
9 pages
General public
0 times
Validated by
0 Comment
Rate this document
  1. Introduction
  2. Historical
  3. Situation analysis: -SWOT of the market
  4. Marketing strategy
  5. Mix market analysis
  6. Prospects for the futur
  7. Conclusion

In order to make a developed competitive analysis of two big multinational, I choose an industry which involves us directly; I speak about the industry of cola. I found interesting to take two actors of cola's market, two companies who have different strategies, for an almost equal notoriety. When one chooses red, the other chooses blue. Since a century, Coca and Pepsi are fighting without mercy in the world wide. The two most important brands of capitalism and American taste are competing on best market, place, sellers?

Firstly, I will make an overview of those two multinational, and a situation analysis, then I will deal with the cola's market and marketing different strategies of those two companies. To finish, I will make an analysis with a mix marketing of the companies. To conclude, I will try to provide constructive criticism for a well comprehension of their market position and will also focus on future prospects of companies.

Similar documents you may be interested in reading.

The Marketing strategy behind Coca- Cola's Success

 Business & market   |  Marketing   |  Term papers   |  11/22/2010   |   .doc   |   17 pages

Coca Cola vs. Pepsi: Analysis and comparison of strategies

 Business & market   |  Business strategy   |  Case study   |  01/10/2011   |   .doc   |   20 pages

Top sold for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages

Strategic Marketing - Case study report: Celebrity Cruise Inc. a taste of luxury

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   2 pages