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Company analysis: Whole Foods Market

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case study
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  1. Introduction
  2. History
    1. The founder
    2. Key dates
  3. Marketing Mix
    1. Product
    2. Price
    3. Place
    4. Promotion
  4. SWOT analysis
    1. External factors
    2. Internal Factors

Whole Foods Market is a food products based supermarket chain which emphasizes on natural and organic products. It was founded in 1980 by John Mackey, who is today the CEO with Walter Robb. The logo emphasizes on the green color which represents organic products and the nature;the catch phrase is "Selling the highest quality natural & organic products". It is a public company, which means that it is a company that offers its securities for sale to the general public, typically through a stock exchange, or through markets operating in over the counter markets. Headquarters are based in Austin, Texas, U.S. The company operates 302 stores : 291 stores in 38 U.S. states and the District of Columbia ; 6 stores in Canada ; and 5 stores in the United Kingdom.It employs 54,000 persons. We hit upon the idea to write a project about this company because we liked the concept of this grocery store which is not common in France. As French citizens, we earlier harbored a lot of prejudice about the Americans and their way of life which has turned out to be wrong since we found in this supermarket chain many organic food products and a large number of cheeses, like the Epoisses, which figures among the smelliest ones. Moreover, this firm is a great example of social business, as it is involved in many causes and represents a positive strategy regarding the future of our planet. The company is consistently ranked among the most socially responsible businesses and placed third on the U.S. Environmental Protection Agency's list of Top 25 Green Power Partners.

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