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Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site

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Japanese convenience stores offer drinks, food and daily products every day 24 hours a day. The 3 major convenience stores in Japan, also called Konbini, are 7-ELEVEN, Lawson and Family Mart
The mission statement of the company is to provide a complete range of products to the conscious customers facing time constraints in a relaxing and pleasant environment.

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