Direct marketing of low cost airlines in the world
- Position of the L'Oreal and Henkel on the market for cosmetics
- History of the two groups
- Time axis of Henkel
- Time axis of L'Oreal
- Determination of the core businesses of both companies
- Areas of strategic activities of the two groups
- Determination of the target of L'Oreal and Henkel
- Determination of the need satisfied by the products of L'Oreal and Henkel
- Type of technology used in the SBU studied
- The competitive forces of Porter
- Threats and Opportunities in the cosmetics market
- The key success factors
- Map of strategic groups
- Strategic analysis of L'Oreal and Henkel
- Strengths and weaknesses of L'Oreal
- Strengths and weaknesses of Henkel
- SWOT Analysis - L'Oreal, Henkel
- The value chains of the two groups
- The BCG Matrix for L'Oreal and Henkel
- Financial Comparison
- Revenue breakdown by business
- Evolution of profitability
- Evolution of the share value
- Comparative analysis of strategies
- Global Strategy of L'Oreal
- Strategy of constant innovation
- An intensive communication strategy
- The concentration of its activities
- Internationalization strategy
- Global Strategy of the Group Henkel
- Innovation Strategy
- Communication strategy for the "Citizen"
- Diversification strategy
- Internationalization strategy
- The future of Henkel
- The future of L'Oreal
- The cosmetics market
- Justification of the hexagon sector of Porter
- The threat of new entrants
- The threat of substitute products
- The bargaining power of customers
- The bargaining power of suppliers
- The threat of firms in the sector
- The power of the state
- Analysis of key companies
- Breakdown of the couples Opportunities / Threats and Strengths / Weaknesses
Following the attacks of September 11, 2001 and the hijacking of four airliners of Boeing 767 and Boeing 757, the airline industry is experiencing a period of crisis marked by a general decline in passenger inflow. This crisis was further exacerbated in 2003 by the SARS epidemic and the second Gulf war and placed the majority of airlines in difficult circumstances.
In early 2003, many airlines (including American companies in particular) were faced with serious financial problems. Consequently, they had to initiate programs to reduce costs such as layoffs, salary reduction, and reduced number of routes. Some even had to seek Chapter 11 protection of the U.S. law for protection against bankruptcy.
Recent years have seen the emergence of low cost carriers on short-haul offering reduced prices in exchange for board service and a limited number of constraints as a liaison between smaller airports. These companies include Ryanair, Easyjet etc. that have record some of the best performances.
As economic news shown daily, successful companies are those that combine innovative, effective communication and commercial activity performance.
The quality of the triptych marketing tools, sales and communication is central to value creation and enhancement of business.
All of these functions, including the strategic nature is well established, are now experiencing a profound change. Their purpose is not only to anticipate customer expectations and respond with an appropriate offer, but also develop lasting relationships between companies and their customers.
The objective of this project will be to see the complexity of the data set in response to a problem.
These companies use modern aircraft fuel efficient and designed for use in continuous flow. Of these companies the cost of fuel is half the price of the flight.
Our company is French, because the competition is not present, since France has only one low-cost airline that is "Air Antilles Express."
Thus, we decided to create our own low cost airline Oxyg'air to compete with foreign companies already in existence, performing the French national flights. It would also be more beneficial to the economy of our country to favor French companies.
A cheap airline (often referred to in French by the English name of American low-cost airline) is an airline offering flights generally short or medium-haul low prices, but providing fewer services than traditional companies.
The concept was born in the United States in the late 1940s but not developed until the 1970s with current success of Southwest Airlines. These low-cost airlines have emerged in Europe in early 1990 and spread across the world. In recent years, low-cost airlines have revolutionized the world by air.
Seven young entrepreneurs have got together and created Oxyg'Air, which will appear in airports in May of 2007.
Oxyg'Air has chosen to specialize in a first step in the segment of domestic flights, with the main destinations: Paris; Lille; Le Havre; Strasbourg; Nantes; Limoges; Lyon; Bordeaux; Toulouse; Grenoble; Marseille; Nice; and Ajaccio.
There will be a maximum of slots scheduled with respect to the Marseille ? Paris sector as EasyJet, one of the major competitors, has abandoned the line.
Tags: low cost airlines; EasyJet; Ryan Air; Oxyg'Air; direct marketing of low cost airlines