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DKNY (Donna Karan New York) Global Marketing Plan

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About the document

Published date
Language
documents in English
Format
Word
Type
case study
Pages
43 pages
Level
Advanced
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  1. Executive Summary
  2. Company and Product Selection
  3. Industry/Category
  4. Cultural analysis
    1. Political legal analysis
    2. Economic analysis
    3. Trade policy issues
    4. Financial analysis
    5. Competitive analysis
    6. Marketing mix analysis
  5. Conclusion

The Company DKNY is considering launching its new perfume "Delicious Night" in France. DKNY has already successfully launched the perfume in USA, Canada, and United Kingdom. The company is now planning to launch its product in other high-growth markets such as France, Italy, and Germany. This report is the Marketing plan for the launch of DKNY Delicious Night in France.

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