Dog Day Care Center: product project
- Core product
- Focus group
Our product is a service which is offered in a mall. There are two main objectives for this product, that is, to care for one's pet when the owners are shopping in a mall and to leave one's pet for some time in the mall. The Dog Day Care Center is an innovation, and so there is no competition at the moment with regard to this in the market. The real problem is not the market, because we have to kind of create one. People are not used to this kind of a service. So we have to change our target customers minds.