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Fieldwork - Analyzing a retail outlet: Nielsen Holdings N.V.

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Nielsen Holdings N.V. is an American global information and measurement company with headquarters in New York and Diemen in the Netherlands. Nielsen is active in over 106 countries. The company has a long history. It was founded in 1923 by Arthur C. Nielsen and was the first company to offer market research.
Nielsen was acquired by the Dun & Bradstreet Company in 1984. In this transition the company was divided into two separate companies: Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data.

[...] Fieldwork - Analyzing a retail outlet: Nielsen NIELSEN: SEARCHING FOR INFORMATION SOURCES Company/ Administration Nielsen Holdings N.V. is an American global information and measurement company with headquarters in New York and Diemen in the Netherlands. Nielsen is active in over 106 countries. The company has a long history. It was founded in 1923 by Arthur C. Nielsen and was the first company to offer market research. Nielsen was acquired by the Dun & Bradstreet Company in 1984. In this transition the company was divided into two separate companies: Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data. [...]


[...] What they do is to measure what consumers watch and buy to bring a clear and complete understanding of performance. The company have different segments with different focusses: In the Watch segment, they focus is on currency-grade ratings of viewing across all screens, devices, and platforms to measure the size and composition of the Total Audience. In the Buy segment, they focus on sales and market share for brands, providing both local views and consistent global views, covering 106 countries representing over 90% of world population and GDP. [...]

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