Search icone
Search and publish your papers

FRAM marketing plan

Or download with : a doc exchange

About the author

Level
Advanced

About the document

Published date
Language
documents in English
Format
Word
Type
case study
Pages
14 pages
Level
Advanced
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. Company Overview
    1. Structure
    2. Historic Overview
    3. FRAM today
  2. FRAM Marketing Mix
    1. Product
    2. Price
    3. Communication
    4. Distribution
  3. SWOT Analysis
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  4. Target and Segmentation
    1. Main targets
    2. Positioning
  5. FRAM's CRM
  6. Loyalty Program

The French Tour Operator market has some specific features. Indeed, 25% of the Germans travel with Tour Operator whereas the only 10% of French use tour operatiors. In spite of the difficulties that some operators are suffering, FRAM is still a successful company as they stand among the top 5 travel companies in France. FRAM had an amazing success for many years and this success was quite inexplicable. The "family war? between Georges COLSON and Marie-Christine CHAUBET has split the group into half, despite of which FRAM remains unaffected. FRAM, in French stands « Fer, Route, Air, Mer » which when translated into English becomes « Train, Road, Sky, Sea » is a reference to all touristic transportation means available, was created in 1949 by 16 friends from Toulouse and its area in France.

Similar documents you may be interested in reading.

Airboard's marketing plan

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   20 pages

Strategic Marketing Plan "Club Mediterranee"

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   11 pages

Top sold for marketing

Final Strategic Analysis Report BIC

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   39 pages

Analysis of marketing business "Smartbox"

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   41 pages