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The German Automobile industry: case study

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  1. The German automobile industry: PEST and Porter's 5 forces analysis tool
    1. Macro environment
    2. Micro environment
  2. The United States of America, China and Germany
    1. United States of America
    2. China
    3. Germany
  3. Germany: entry modes and ownership strategies
    1. Ownership strategies
    2. Entry modes

The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both external and internal environments in detail. Furthermore, discussing implications for firms and customers with regards to the competitive structure of the industry, plus identifying any government policy and discuss the affects of it on the industry. After that, determine reasons why this policy exists and the implications of that policy on firms. Second, considering three countries each belongs to a different world region. Next, analyse and compare the attractiveness of these countries as a market to the same industry. Finally, choose a country and discuss the entry modes and ownership strategies that country should adopt to enter two different countries. This essay will use data and frameworks to illustrate and justify answers with familiar theories.

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