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Hilton Hotel Sydney

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documents in English
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case study
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7 pages
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General public
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  1. Company history
  2. Swot
  3. Strengths
  4. Weaknesses
  5. Opportunities
  6. Threats
  7. Pestle analysis
  8. Political
  9. Economic
  10. Social
  11. Technological
  12. Legislative
  13. Environmental
  14. Brand development strategy

Hilton Sydney (commonly known as Hilton) is a five star luxury hotel focusing on excellent service and glamorous accommodation; it has won awards for its restaurant, Glass and its trendy bar, Zeta Bar (Hilton, 2009). Moreover, Hilton is Sydney's largest hotel fitness center and boasts of an impressive convention centre (Hilton, 2009). Currently, Hilton Hotel is Sydney's largest hotel convention space with 4,000 square metres of flexible floor space and accommodation for up to 1,200 delegates at a single conference. Hilton is located in George Street opposite to the Queen Victoria Building, in the heart of Sydney's Central Business District (CBD) and is one of 216 branded 'Hilton Hotels', which offer high quality, luxurious accommodation (Hilton, 2005). Though Hilton is known mainly for its stellar reputation, the hotel has quite a storied history, including a bomb explosion in a rubbish bin outside a conference that featured the Australian Prime Minister and various political delegates in 1978 (Negus, 2004).

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