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How third world countries can develop themselves in a globalized market?

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  1. Discussion of the projected images by comparing and contrasting the 2 different advertisements and the brands themselves
  2. Analyze of the techniques employed by the marketer to project those images
  3. Analyze of the positioning strategy of both brands with reference to segmentation and the assumed target market
  4. Evaluation of the success of the adverts in terms of communication strategy, media strategy and message strategy

The purpose of this assignment is to analyze two advertisements for brands within the same product category that project different images to the consumer. The information required to analyze the brands has been gathered from various sources such as books on consumer behavior, personal interest and vision and the internet. My report is presented in four consecutive parts: It will start with a comparison of the advertisements and the brands, continue by analyzing the techniques employed by the marketer to project those images. Then I will assess the positioning strategy of the brands and finally focus on the success of the adverts.

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