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Kimpton Hotels & Restaurants

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  1. Market analysis
  2. Vision and strategy
  3. Costs and benefits of the Earthcare Program
  4. Justification of this program to investors
  5. Risk of the program
  6. Marketing value of the program
  7. Success of EarthCare Program

The hotel chain "Kimpton Hotel" was created in 1981 by William Bill Kimpton with the first hotel in San Francisco. That year he invented the concept of boutique hotel in order to provide an unique and exceptional customer experience. Each hotel reflects the energy and personality of each location. In each city, there is a new style/theme of decoration, such as emerging art in Boston, tranquility and sensuality in Miami, adventure in Denver or italian romance in Portland.

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