Search icone
Search and publish your papers

Loïc Raison to the States

Or download with : a doc exchange

About the author


About the document

Published date
documents in English
case study
21 pages
0 times
Validated by
0 Comment
Rate this document
  1. Marketing audit
    1. The company
    2. Customers
    3. Competition
    4. Context
  2. Marketing plan
    1. Summary & Overview
    2. Marketing story
    3. Marketing mix
    4. Sales objectives
    5. Future choices
    6. Creative campaign

As an assignment of the international marketing seminar, I have chosen a French company which is producing hard cider. Because I come from Brittany, on the west coast of France, I decided to choose the specialty of my region, le cidre (hard cider). This alcoholic beverage is a specialty of the west part of France, including the two regions of Brittany and Normandy, the two biggest hard cider producers in the country. For the choice of a company, I will take the leader brand of France 'Loïc Raison'. This brand comes from Ille et Vilaine, the eastern part of Brittany. With 22% of market share in France, this brand is number one and best known in the country. Moreover, I have to say that I have chosen this company because I live less than 20 kilometers from its headquarters. So there is a kind of pride of talking about this company.

Similar documents you may be interested in reading.

The evolution of the Federal state

 Law & contracts   |  Administrative   |  Term papers   |  01/02/2011   |   .doc   |   6 pages

The evolution of the European Union towards the creation of the United States of Europe.

 Politics & international   |  European union   |  Presentation   |  01/27/2011   |   .doc   |   10 pages

Top sold for marketing

Final Strategic Analysis Report BIC

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   39 pages

Analysis of marketing business "Smartbox"

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   41 pages