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Marionnaud - Risks and Opportunities that a Potential "Repreneur" Needs to Take Into Consideration for a Good Development

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documents in English
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case study
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3 pages
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  1. Brief History
  2. Marketing Analysis
    1. SWOT
    2. Analysis of Risks
    3. Rapid PEST Analysis for France
    4. 5 Porter's Forces
  3. Financial Analysis (in french)
    1. Analyse de l'Activité
    2. Financial balance
    3. Rentabilité
    4. Solvabilité

Marionnaud is the first company in perfume business in France (with more than 20% of the market share in the French market) and the second in Europe. The company places customers on the center in accordance to the company's interests. Mr Frydman heads the company. He is very close to its employees by taking care of them and creating a good work ambience. Marionnaud proposes low prices when compared to independent perfumeries (lower than 15% of competitors' prices). The financial software CCMX Finance has contributed significantly to the company's results. The marketing concept revolves around retaining customers. The company provdies good working conditions and working hours per week was reduced to 33 hours, with 2 days-off per week as a result of which employee turnover rate less than 2%.

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