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Marketing analysis of Oreo

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About the document

Published date
documents in English
case study
28 pages
General public
10 times
Validated by
  1. Market size and structure
    1. Current market size and structure
    2. Past market evolution
    3. Future market evolution
  2. The company
    1. Company's current situation and recent history
    2. Main features of company's overall strategy
    3. Strategic place of product/service
  3. Competition
    1. Identification of main competitors
    2. Market position of each competitor
  4. Customers
    1. Overall customer profile
    2. Customer market segments
  5. Company brand positioning
    1. Product / service value offering
    2. Company's position toward its competitors
  6. Marketing mix
    1. Product / service policy
    2. Pricing policy
    3. Distribution policy
    4. Communication policy

Everyone has a special Oreo story.
Nowadays, every person has heard about the Oreo cookies, thanks to the word of mouth and the different ways of advertising through TV, magazines, internet etc.

There are many theories pointing to the origin of the name ?Oreo'.
Indeed, it was taken from the French word ?or' meaning GOLD.
But it also came from the Greek word ?Oros' meaning mountain or even the Greek word ?Oreo' meaning beautiful or nice.
Other theories are that the?re' from cream was ?sandwiched- between the two Os from chocolate, or the word 'just seemed nice and a melodic combination of sounds'.
After an important increase of its sales all around the world, today, Oreos cookies are the most sold cookies in the United States. That's why everyone has a special place with Oreo.
During this report, we are going to analyse the history of the product from a marketing point of view:

At the beginning, we will focus on the internal point of view with the analysis of the global market of the company and the company itself.

Then, we'll develop the external analysis of the company which includes the competitors, the customers and the company's brand positioning.

Finally, we'll underline the important points of the Marketing Mix of our product.
So now?

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