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Marketing road map of WWF (World Wildlife Federation) for generating funds

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documents in English
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case study
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10 pages
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  1. Abstract
  2. Marketing memo
  3. Situation analysis
  4. Marketing mix: The 4 P's
    1. Price mix
    2. Product mix
    3. Place mix
    4. Promotion mix
  5. Summary
    1. Income budget
    2. Expense budget
    3. Benefit to cost ratio analysis
  6. Budget and control
  7. Month by month break up of activities
    1. Objective: 5 million USD by August 2010
  8. Bibliography

This is an introduction to how the WWF can use one million USD to improve the financial health of the organization in addition to a road map and plan that puts across strategies that would enable the WWF to re-invent itself as an organization, re-position itself as a brand in addition to garnering immense good will across the globe. The idea is to help generate tangible and intangible assets for the illustrious organization.

The objective of this marketing memo is to outline a roadmap as to how it is possible to re-position WWF as a brand and if required re-brand it in a context that is specific to a particular situation, place or market scenario.

[...] Budget and Control The macro management of funds can be outlined here; however there has to be ample provision for last minute adjustments and provision should be made for a lot of flexibility. Micromanagement of funds will be done by the nodal agency at the grass root level and the ROI would in the real sense be available for assessment only after a plan has been adequately executed on the ground and sufficient time has been allocated to view the results. [...]


[...] WWF to audit the result and quantify the measurable outputs obtained for the input in terms of money, labor and time. February 2010: Beginning of the last six months and the third phase of the campaign. The processes is to be similar but higher in intensity as by this time the market would have been ready and the required spade work would have been done. Every month assessment would take place to monitor developments after the first six months. March 2010: Corporate sponsorship of events and fund raising initiatives to have been finalized by this time. [...]


[...] Water Environment Research Foundation (WERF) WILD Foundation Green hopes Kashmir Animal Protection and Rescue League (APRL) Honor the Earth 350 (organisation) Australian Conservation Foundation Australian Coal Alliance Australian Koala Foundation Australian Student Environment Network Australian Wildlife Conservancy Birds Australia Environment Victoria Greening Australia SA Gaia Foundation Landcare Australia Public Transport Users Association Sustainable Behaviors The Wilderness Society (Australia) Wildlife Watch Australia Transitforum Austria Tirol Global 2000 Canadian Environmental Law Association Canadian Environmental Network Canadian Institute for Environmental Law and Policy Canadian Parks and Wilderness Society David Suzuki Foundation Ecojustice Canada (formerly Sierra Legal Defense Fund) Earth Liberation Army (ELA) Green Tomorrow International Institute for Sustainable Development Manitoba Eco-Network Nature Canada Sierra Club of Canada Sierra Legal Defense Fund Toronto Environmental Alliance (TEA) Toronto Environmental Coalition Ekolo?ko dru?tvo Zeleni Osijek Hnutí DUHA - Friends of the Earth Czech Republic Danmarks Naturfredningsforening (Danish Nature Protection Association DIB Danish Organisation for Renewable Energy (OVE) OOA (Danish Antinuclear Movement) NOAH Natur og Ungdom (Nature and Youth) Nepenthes (Defending Rainforest) Nordic Folkecenter for Renewable Energy 92-gruppen (92-group, a coalition of Danish environmental NGOs) Habi Center for Environmental Rights CLER GERES Helio International Bund für Umwelt und Naturschutz Deutschland (BUND) = Friends of the Earth, Germany BUNDjugend (BUND's Youth organization) Naturschutzbund Deutschland (NABU) - German Nature Conservation Society Robin Wood Energy Club Hungary E-misszio ETK Action Blue Sky Campaign Clear the Air (Hong Kong) Friends of the Earth Green Power Greeners-action Hong Kong Dolphinwatch Lights Out Hong Kong Society for Protection of the Harbor The Conservancy Association WWF Hong Kong Earth Watchers Center (EWC) Environmental Conservation Organisation Gluaiseacht Irish Natural Forestry Foundation Irish Peatland Conservation Council Ministero Dell'Ambiente E Tutela Del Territorio Ministry of Environment Istituto Superiore per la Protezione e la Ricerca Ambientale Environmental Protection Agency Lega Italiana Protezione Uccelli Legambiente WWF Terra! [...]

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