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Methodology of the Business Plan for AAG Mapka

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35 pages
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  1. Methodology of the Business Plan for AAG Mapka
    1. Identifying and Assessing the Need for the Map: Carrying out a Market Study
    2. Setting the Business Model
    3. Searching Business Partners and Assessing Costs and Revenues
  2. Business Plan of AAG Mapka: Distributing a Map of Public Transports of Cracow
    1. Executive summary
    2. Organizational Part of AAG Mapka
    3. Mission of AAG Mapka
    4. Vision of AAG Mapka
    5. SWOT Analysis of AAG Mapka
    6. Management
    7. Marketing plan

By living in Krakow, I wanted to take the opportunity to use public transport to discover the city, go to the university and go shopping in the commercial centers located in the periphery. I started looking for a map of the public transport at the tourist's information points, but they told me that such a map didn't exist. In order to understand how people take public transport without a map, I spoke to some friends of mine, who were citizens of Krakow. They explained to me that most of the people asked each other on how to get to different places. My friends also told me that it is possible to check the MPK website and download their tramway lines and bus line networks. This is how I figured out that a distributed map of Krakow public transport was missing. Distributing this map would be a challenging mission I would be welcome to take. In order to be sure that my idea was unique, I had to figure out if there were similar maps distributed in Krakow. I checked tramway and bus stops, tourist information points, the railway station, or book shops, and found that absolutely no public transport map had been distributed. Big boards with a city centre map are situated next to the "Galeria Krakowska". On one of those, are printed two lines: one red for the buses and one blue for the tramways. However, they are not clear because you cannot see their direction or their stops.

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