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case study
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  1. Executive summary
  2. General Company Description
  3. Product and services
    1. Barriers at the entrance
    2. Advantages and disadvantages
  4. External forces analysis
  5. Budget
  6. Marketing Plan
    1. Products
    2. Customers
    3. Competition
    4. Niche
    5. Strategy
  7. Operational Plan
    1. Production
    2. Location
    3. Legal Environment
    4. Personnel
    5. Suppliers
  8. Management and Organization
  9. Feasibility

Natura Pura is a company that was established in 1999 in Portugal. Natura Pura produces and sells textile products (home textiles and clothing) made of natural fibers. In the beginning, the first strategic goal established was to develop in the foreign market, which was a strategic vision of the Natura Pura brand. Natura Pura excludes from its production chemical elements and harmful substances like fertilizers, pesticides, dyes etc. They use only 100% natural raw materials, generally used in traditional textile production. They want their products to be liked by everyone, because their customers are babies and mothers. Natura Pura believes in two main values: Respect for Mankind and ZERO usage of pesticides and herbicides. Around 25% of pesticides worldwide are used in the cultivation of conventional cotton. A Natura Pura product on an average consumes: 60% of water and 30% of energy consumption. Its respect for the Environment is shown through its products. Cotton of Natura Pura is 100% organic/ biological and free from chemicals. It is also dermatologically tested to show that it is 100% healthy.

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